“My mind is often occupied with what’s the worst possible version of something that’s happened. What I mean is: if I bump my little toe against the radiator, I'm immediately wondering who bumped their toe the hardest ever. Somewhere, sometime, in the past 170 years – because that's how long radiators have existed – there must have been someone who bumped his or her toe so terribly and brutally hard that that person holds the record. You could ask this question with EVERYTHING that happens on any given day. I don't think I want to know who pooped the fullest nappy ever, but someone must have done it at some point. Anyway, it has little to do with this shoe, but this type of stuff keeps me busy. This is the Treener, a sneaker that our design team is particularly proud of. It's just right! A very light sole, beautiful materials and a sporty last. I’ll definitely wear them myself. Will this be the strangest accompanying text ever written for a shoe?”