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Spring summer 2026: Indonesia


Taking photos around major tourist attractions simply doesn’t work. It’s too crowded, and we don’t want recognizable buildings or locations in our images. The problem is that the travel agencies we hire to organize our trips usually have only one option: the standard loop past all the tourist hotspots. No matter how clearly you explain your needs beforehand, they’ll say three times that they understand — and then still drag you past all the same tourist traps. That’s why for Indonesia we were extremely strict: we want to go to Borneo, far away from the tourists.

Floris van Bommel standing on a balcony overlooking a lake

We start our trip with a three-day boat journey along the Mahakam River. Borneo is one of the greenest islands in the world and home to Asia’s largest tropical rainforest. But we quickly discover why the area isn’t touristy: the riverbanks are lined with coal mines, massive tugboats loaded with coal pass by endlessly, and the rainforest is being flattened at an alarming pace. The journey is pleasant, but not photogenic in the slightest.

Our second attempt at finding an original backdrop is Nusantara, Indonesia’s future capital. Jakarta sinks twenty centimetres into the sea each year, so a new capital is being built from scratch in the middle of the Bornean jungle. We hope for surreal scenes of half-constructed buildings in the wilderness, but instead it feels mostly like a suburban development area. A nice place for a stroll, but not for photos.

By now we’ve been travelling for four days and still haven’t captured a single decent photo. Luckily, we have a few more

locations ahead, recommended by the travel agency. First stop: Djawatan Forest in East Java. On social media it looks like a mystical fairytale forest, but in reality it’s a tourist churn machine full of food stalls and selfie spots. Since we can’t return home empty-handed, we do what we normally avoid: squeezing in a moment between the crowds, finding a small corner for ourselves, holding people back, and shooting.

Next up: Muncar, Java’s oldest fishing port. Hundreds of colourful boats, promising from a distance. Up close, however, it turns out to be a filthy, heavily polluted, foul-smelling mess. As if we suddenly ended up in India. No matter how we try, we can’t take a single usable photo here.

Our last hope is the Ijen volcano, famous for its crater with the bright blue sulphur lake. We leave at 4:00 in the morning. At the foot of the volcano we’re slightly shocked: we’re dropped off at what looks like the parking lot of an amusement park on a busy holiday. After an hour-long hike we reach the crater rim. The crater is wrapped in thick fog, the blue lake is completely invisible. What is clearly visible are the hundreds of noodle-slurping tourists, right around us. Eventually, we find a quiet spot on the crater wall, slightly away from the crowd. During the two hours we stay there, we get maybe two minutes of visibility through the mist. For the second time this week, we’re shooting photos inside a tourist trap.

Four men including Floris van Bommel in rain ponchos posing on a misty mountain trail

Sometimes things work out, sometimes they don’t. This trip was hard work in terms of finding good locations. That’s the consequence of our approach. We prepare as thoroughly as possible, but after that we leave it to the weather and to fate. Usually, that leads to surprising images we could never have planned, but sometimes it doesn’t. We still have just enough material to get through the summer. But if you see a beautiful photo from this Indonesia shoot somewhere, just know: right outside the frame, there’s definitely a tourist eating fries.

Indonesia SS26

Campaign video

SS26 Indonesia

Breathtaking nature, delicious food, hospitable people, at times spartan conditions, but also luxury hotels. As long as you avoid the actual conflict areas, one day in Amsterdam is probably more dangerous than 10 days in Pakistan. A great, adventurous travel tip.

Campaign shoot

Floris van Bommel in a suit walking on a mountain ridge with a misty landscape Colorful Floris van Bommel sneakers on a rocky surface Man Floris van Bommel wearing Floris van Bommel shoes in a snowy mountain landscape
A pair of brown suede Floris van Bommel loafers resting on a black textured mat set against a light stone background. Floris van Bommel, wearing a short-sleeve button-up shirt with a pink and green trellis pattern, dark trousers, and sunglasses. A pair of Floris van Bommel sneakers in dusty mauve, grey, white, and orange, resting on a weathered stone ledge with green foliage in the background. Floris van Bommel, wearing a dark navy blazer, black shirt, and sunglasses, stands in front of large white letters.
A pair of light beige Floris van Bommel leather loafers with a subtle snakeskin texture, resting on a tree trunk in a lush green outdoor setting. Floris van Bommel in a red suit walking through a dense forest A pair of Floris van Bommel sneakers resting on a tree trunk outdoors, surrounded by large green leaves. The shoes feature a mix of light grey, yellow, pink, teal, and white panels.
Floris van Bommel wearing a rust-orange short-sleeve polo shirt, dark trousers, and brown sandals stands on a concrete path in front of a rustic house with a corrugated metal roof and green trim. He is holding a dark jacket under one arm. A pair of Floris van Bommel Classic Running sneakers in beige, white, and blue, resting on a rustic wooden surface with an outdoor background. Floris van Bommel wearing a rust-orange short-sleeve shirt and dark trousers, walks across a wooden dock over murky water, with rustic houses and boats in the background. A pair of Floris van Bommel sneakers in grey and light blue suede, with white laces and thick white midsoles, photographed on a textured surface with a soft blurred background.